Product Designer & Developer

I design products and build them too.

Product designer with 4+ years of experience helping founders and teams turn ideas into real, working software. From early concepts to shipped products—I handle design, systems, and code.

UnderstandDesignSystemizeBuildShip

About

Aman Soni

I bridge the gap between design and engineering—so products ship faster and better.

4+ years across startups and product teams taught me that the best work happens when design and development aren't siloed. I got tired of handing off mockups and watching them get lost in translation.

So I learned to build. Now I design with real systems—Figma variables, tokens, scalable components—and write production code using AI-assisted tools. Fewer handoffs. Faster iteration. Products that actually ship.

One person. Full context. From idea to production.

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What I bring to the table

I combine design thinking with technical execution. Here's how that breaks down.

Product & UX Design

I design interfaces that make sense. Not just visually, but structurally. I focus on user flows, information architecture, and interactions that feel intuitive—because good design reduces confusion and increases trust.

Design Systems

I build scalable design systems using Figma variables and tokens. When your product grows, your UI shouldn't break. Systems let teams move fast without reinventing components every sprint.

AI-Assisted Development

I use tools like Claude Code and Figma Make to write production-ready code. This isn't about replacing engineering—it's about reducing handoff friction and shipping faster iterations.

Prototype to Production

I don't stop at mockups. I build working prototypes, deploy to Vercel, and iterate based on real usage. The gap between "designed" and "shipped" is where most projects stall. I close that gap.

A process built for speed and clarity

I keep things straightforward. Here's how projects typically move from idea to shipped product.

Discover

I start by understanding your problem, your users, and your constraints. No assumptions. Just questions until the picture is clear.

Define

Together, we scope what matters. I help prioritize features, define success metrics, and set a direction that balances ambition with what's buildable.

Design

I design in systems from day one—using Figma variables, tokens, and reusable components. You get a UI that scales, not just screens that look good.

Develop

Using AI-assisted tools, I build real, functional code. Not throwaway prototypes—actual React components you can ship or hand off to engineers.

Deploy

I push to production. Vercel, Netlify, wherever your stack lives. You see your product working in the real world, not just in a deck.

Who I work with

I partner with people building products—whether you're just starting or scaling something that already exists.

Founders

You have an idea and need to move from concept to MVP. I help you design and build the first version—fast, focused, and fundable.

Startups

Your product exists but needs better UX, a design system, or faster iteration cycles. I plug in and help your team ship better work.

Product Teams

You need design support that understands engineering tradeoffs. I work alongside your devs, not in a silo.

Solo Builders

You're technical but need design help—or you're a designer who needs build support. I fill the gap.

Common projects

MVPsSaaS productsInternal toolsDesign systemsLanding pagesProduct redesigns

Why me, specifically

There are plenty of designers. Here's what makes working with me different.

I understand both sides

I've spent years in the gap between design and engineering. I make decisions that look good AND are buildable. Fewer surprises, fewer delays.

Faster iteration with AI

AI-assisted development lets me prototype and build faster than traditional workflows. You get working code, not just Figma links.

Fewer handoffs

Most projects stall at handoff. Designer finishes, throws it over the wall, engineers have questions. I skip that. I design, build, and ship.

Decisions tied to outcomes

I don't design for portfolios. I design for users, conversions, retention—whatever metric actually matters to your business.

Ready to build something real?

If you have an idea, a product that needs design work, or a team that needs help shipping—let's talk. I'm available for freelance and contract work.

Prefer to schedule a call? Book a call

Frequently asked questions

Common questions about working together. If you don't see yours here, feel free to reach out.